Posted on December 5th, 2019
We’re thrilled to announce our Series A financing: $10M led by Canaan, who are joined by Lerer Hippeau, Refactor and Slow Ventures.
For too long, fixing your teeth has been uncomfortable, embarrassing, and time-consuming. It’s also been expensive, which has excluded millions of people from seeking care. We exist to change this.
You may think many people are being served by mail-order orthodontic companies like Smile Direct Club, but their simplistic approach excludes the 75 percent of people who have needs beyond simple ‘vanity’ cases. (If you look at reviews online, you’ll see that they’re even struggling with those simple cases.)
At Uniform Teeth, we believe that everybody deserves to have a beautiful and healthy smile, and we’ve built a modern orthodontic company from the ground up to give them just that. Because we were founded by one of the world’s experts in modern orthodontics, we can handle anything from mild to complex cases. We’ve figured out how to do this in just a few visits, backed by weekly check-ins through our app, so it’s a great experience and costs significantly less than traditional metal braces or other invisible aligners.
After launching our first two locations in San Francisco, we’ll be using this new funding to expand into new cities like Seattle and Chicago (we see you over there – coming soon!), invest in our technology, grow our incredible team, and ensure that everyone has access to a healthy, beautiful smile.
At Uniform, we obsess about delivering exceptional orthodontic care. Now, I may not need to convince you that a high standard of care matters for your mouth. But we’re teeth geeks, so we love talking about this stuff.
Teeth, roots, and gums are complex. People often think that orthodontic care is about looking good, and yes, appearance is important. But there are critical functional needs as well. The fit of your teeth impacts how quickly they wear down over time, and your bite affects not only your ability to chew food but also your jaw’s stability and prevalence of chronic pain.
Even just checking to see if you can safely move your teeth is critical. If you have underlying issues like cavities, gum inflammation or a root infection, shifting your teeth can make these issues a lot worse. In the most extreme cases, moving your teeth when there are existing issues can cause irreversible damage like tooth or bone loss. That’s why the first time you come to see us, our orthodontists begin by understanding the complete health of your mouth, including an x-ray and full dental health exam, before planning your treatment with you.
Some companies are trying to make money by cutting out the most expensive part: the orthodontist. We think that’s shortsighted. At Uniform, we’ve built our entire care experience with world-class orthodontists as the foundation.
We spend a tremendous amount of effort focusing on the details of your experience so that you can enjoy a caring, comfortable, and seamless smile transformation.
We design our clinics to give our patients a human connection with your orthodontist, and focus on feeling comfortable throughout your care. It sounds impossible, but an average traditional orthodontist sees 80-100 patients a day for only a few minutes each. Our orthodontists see 16 patients a day and spend 30 minutes with you to focus on the details and ensure you’re getting the care you need. Instead of coming in person once a month, our patients check in every week through the Uniform Teeth App, using photos of their smile to track progress and modify their care.
The process is easier all around, with 3 to 5 in-office visits, compared to 20 or more from traditional orthodontists. And our treatment times are up to twice as fast because we use proprietary software and advanced technology to predict how teeth will move – eliminating the guesswork that often adds unnecessary time.
Our mission is to increase access to high quality orthodontic care, and this also means bringing the cost down. A typical Uniform treatment costs 70% of braces or Invisalign. And we’re always looking for ways to offer the most affordable price we can to our patients. For example, we carefully source high quality aligners from manufacturers across the US and Canada, passing the cost savings onto our patients. And, even as we base our treatment on a foundation of in-person professional care, we design our treatments to be streamlined and convenient. This allows us to treat even the most complex cases safely and effectively, at a fair cost.
Interested? We’d love the chance to make you smile. Find a clinic near you!