Company Updates

2022 wellness kits

Posted on January 10th, 2022

To jumpstart your wellness journey in 2022, we’ve partnered with RiseWell to give you complimentary clean, natural oral care kits.

What’s in the kit? We have included the RiseWell toothpaste, bamboo toothbrush, and scrubby floss in our branded pouches. The toothpaste and scrubby floss are made with naturally-derived hydroxyapatite that has been proven to strengthen and protect your teeth without fluoride.

So what is hydroxyapatite? Hydroxyapatite (HA) is a naturally occurring mineral that makes up 97% of tooth enamel, 70% of dentin, 60% of our bones and has been scientifically proven to strengthen and protect your teeth without fluoride.

To help build enamel strength and resist acid, toothpaste has used active ingredients like fluoride instead of HA to harden and fortify tooth enamel. Fun fact: microcrystalline HA was pioneered by NASA in 1970 as a remineralizing agent for astronauts returning from space with mineral loss in their teeth and bones due to zero gravity.

How hydroxyapatite works As the main component of tooth enamel, Hydroxyapatite can chemically bind to teeth and act as a shield. It also acts as filler because it repairs small holes and depressions on the enamel surface while naturally whitening. Hydroxyapatite functions by directly filling up micropores on demineralized tooth surfaces. When it penetrates the enamel pores, it also acts as a template in the remineralization process by continuously attracting large amounts of calcium and phosphate ions from the remineralization solution to the enamel tissue, thus promoting crystal integrity and growth.

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